Greyhound changed its emphasis to short hauls.

The Phoenix-based company said it has decided to focus the resources of its bus subsidiary on trips of less than five hours because the long-haul business has been taken over by the airlines, a company executive said. Greyhound Chairman John W. Teets said he blamed a “bad marketing strategy” for the $1.3-million loss in 1984 by its Greyhound Lines unit. He said Greyhound Lines, which accounts for about 31% of the company’s revenue, “failed to recognize that long-haul business is dead.” As an example of the emphasis on shorter trips, the company has cut back to one non-stop trip between Boston and New York from 21. The other 20 now make stops and are now profitable, Teets said.

PH