“To a certain extent, it is the...
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“To a certain extent, it is the marketing opportunity of the century. The product, basically, has no competitors. About all they need to do is make the public aware that it exists. The only big no-no is not to upset the doctors. After all, they need doctors to prescribe the drug.”
--Joel Steckel, a marketing professor at Columbia University, on the federal government’s approval of an anti-baldness drug named Rogaine.
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