Local : CBS Wins Rights to 1994 Winter Olympics With $300-Million Bid

CBS won U.S. television rights to the 1994 Winter Olympics at Lillehammer, Norway, with a bid of $300 million, it was learned today.

CBS last year won rights to the 1992 Winter Olympics at Albertville, France, for $243 million. NBC won the rights to the 1992 Summer Olympics at Barcelona, Spain, for $401 million. After 1994, the Summer and Winter Olympics will be held the same year.

The top price for a Winter Olympics was the $309 million ABC paid for the 1988 Games at Calgary, Alberta.

The bidding for rights to the Lillehammer Games had been scheduled for Sept. 7. A network source said ABC had told the Olympic organizers that it did not intend to bid and NBC apparently said it would not match CBS’ minimum bid.