Berlin Wall Bits Used as Radio Gimmicks
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MINNEAPOLIS — Two Twin Cities radio stations say they have made deals to acquire small pieces of the Berlin Wall and will give them away to listeners.
A third station called the idea “pretty tacky.”
KDWB-FM made the first offer Monday morning when announcer Steve Cochran invited listeners to win a piece of the wall by calling the station. The 25th caller wins.
KJJO-FM expects to start its promotion Friday. It will give away its 40 small pieces by asking listeners to call when they hear songs with wall in the titles.
Mike Boen, general manager at KTCZ, said he was noncommittal when a radio syndicate offered 40 pieces of the wall for $500.
The promotion “trivializes the whole episode,” he said. “It kind of hit us as pretty tacky.”
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