P.M. BRIEFING : Infringement in Gatorade Slogan
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CHICAGO — A slogan used by Quaker Oats Co. to advertise its Gatorade sports drink infringes on a small company’s trademark, a federal judge has ruled.
U.S. District Judge Prentice Marshall ordered Quaker to pay $24.7 million in damages to Sands Taylor & Woods of Norwich, Vt., for using the phrase “thirst aid” in the slogan.
Sands Taylor & Woods operates a soft drink mix company and a soda shop.
Quaker has used “thirst aid” on Gatorade bottles and in its advertising jingles since 1984, Bottrell said.
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