Space Aliens Upset by New Tabloid
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NEW YORK — Can a supermarket tabloid survive without three-headed alien babies or celebrity divorces?
That’s the challenge facing True News, a new monthly that has hit the supermarket shelves with a guarantee that its contents are “100% real life.”
K-III Magazine Corp.’s True News takes aim at a profitable market dominated by such tabloids as the National Enquirer, the Star and Weekly World News.
Enquirer/Star Group Inc.--parent of three established supermarket tabloids--rang up $20 million in profit and $290 million in revenue in its latest fiscal year.
Despite such headlines as “Sex in Space--A Sunday School Teacher Shows How,” most of True News is culled from published sources, checked for veracity and rewritten in a breezy style.
A recent cover story on the “World’s Biggest Hickey” tells of a woman’s encounter with the intake valve of her hot tub, causing a hickey-like bruise on her back.
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