This chart tracks video sales market--alternating weekly...
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This chart tracks video sales market--alternating weekly between an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.
Theatrical: 78%
Children’s: 12%
Exercise: 4%
Television: 3%
Other: 2%
Sports: 1%
Children’s Video Vendors
Year-to-date share of video sales market through April 20 and current top-selling theatrical video:
*--*
Company Share Current best-selling video Disney 24.67% Honey, We Shrunk Ourselves Warner Home Video* 15.22 Mary-Kate & Ashley: Volcano Mystery Lyons Group 13.16 Barney’s Colors and Shapes Sony/Sony Wonder 11.84 The Rainbow Fish Universal Home Video 10.39 Land Before TIme IV: Journey Through the Mists Paramount Home Video 5.58 Charlotte’s Web Anchor Bay 3.98 Thomas the Tank Engine Sing Along Fox 3.56 Star Wars: Ewoks Haunted Village Polygram Home Video 3.01 Richard Scarry’s: Best Birthday Party Ever Live 2.84 Here Comes Peter Cottontail
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Note: Fox’s Goosebumps and Paramount’s Rugrats are in the TV category, not children’s.
Market Leaders This Week
All video categories, in percent of overall market share:
Disney: 34.73%
Warner Home Video*: 17.58%
Fox: 7.53%
Universal Home Video: 7.02%
Paramount Home Video: 6.36%
Columbia: 5.49%
*Includes MGM, HBO, Turner, New Line and Warner Vision
Source: VideoScan
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