New Online Grocer Joins O.C. Market
- Share via
HomeGrocer.com Inc. rolled out its service to Orange County on Monday, making it the second online grocer in the market.
The Bellevue, Wash.-based company, which has financial backing from several high-powered firms, including a $35-million investment from Amazon.com Inc., will deliver groceries to homes in 44 ZIP Codes, mostly in Orange County.
The company figures to provide formidable competition for the other local online grocery service, Aliso Viejo-based whyrunout.com, which lacks significant venture capital backing in this low-margin, high-service business.
HomeGrocer has aggressive expansion plans for Southern California. Using computers, customers shop for produce, meat, seafood, dairy products and specialty foods. Orders are delivered to their homes in the company’s fleet of temperature-controlled trucks by drivers who do not accept tips.
Foster City-based Webvan Group Inc. also is expected to enter the market soon.
Inside the business of entertainment
The Wide Shot brings you news, analysis and insights on everything from streaming wars to production — and what it all means for the future.
You may occasionally receive promotional content from the Los Angeles Times.
