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GM to Cut Production of Saturn L-Series

Reuters

General Motors Corp. said it will reduce production for the third time this year of its new Saturn L-Series mid-size car, which has suffered from slow sales since its introduction last summer. Beginning next week until May 30, GM will halve production of the vehicle by having the two shifts of 1,200 workers each at GM’s Wilmington, Del., plant alternate taking temporary layoffs, a GM spokesman said. Saturn had hoped that the L-Series, its first mid-size entry, would double its U.S. sales in a few years. The L-Series received generally good reviews from the automotive press, but some analysts criticized its initial television advertising campaign.

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