United to Launch Low-Cost Unit in 2004
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United Airlines parent UAL Corp. plans to launch its low-cost airline in the first quarter of 2004, Chief Executive Glenn Tilton said.
UAL, which filed for bankruptcy protection in December 2002, is beginning to work on marketing tasks including a name for the carrier, Tilton said.
Delta Air Lines Inc. already has started a low-cost unit called Song in the New York-to-Florida market.
Details of United’s plans to compete in the low-cost market have been sparse, other than company statements that it has in place wage and other cost cuts from unions.
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