50 Cent sues Taco Bell

Rapper 50 Cent has sued Taco Bell, saying the restaurant chain made him the star of its hip-hop themed ad campaign without his permission and without paying him a fee.

50 Cent, whose real name is Curtis Jackson, accuses the Mexican-style fast food chain of “diluting the value of his good name” and employing a guerrilla advertising campaign to fool consumers into thinking he had endorsed the chain, said the lawsuit, filed in Manhattan federal court this week.

The lawsuit accuses the chain of disseminating a letter, addressed to 50 Cent, that encourages the rapper to change his name to “79 Cent,” “89 Cent” or “99 Cent.”

The letter was designed to promote the company’s “79-89-99 Cent Why Pay More” campaign, while avoiding the multimillion dollar fee the rapper might have charged to use his name, the lawsuit said.

Rob Poetsch, a spokesman for Taco Bell Corp., said, “We made a good faith, charitable offer to 50 Cent to change his name to either 79, 89, or 99 Cent for one day by rapping his order at a Taco Bell, and we would have been very pleased to make the $10,000 donation to the charity of his choice.”