Cole and Dylan Sprouse with Ashley Olsen. (Gary Friedman / LAT)
Joe Flores, left, and Andrew Sifuentes in skinny-legged skater gear. (Gary Friedman / LAT)
A striped hoodie from the Sprouses new line. (Gary Friedman / LAT)
Ethan Pellegrini, sporting a baggy hoodie and baby backpack, was one of 500 tweens who turned out for the launch event. (Gary Friedman / LAT)