Marc Jacobs sexes up new Diet Coke cans

Famed fashion and accessories designer Marc Jacobs has added Diet Coke cans to his design repertoire.

Jacobs, who was recenlty appointed creative director at Coca Cola, is launching a set of limited-edition cans of Diet Coke to celebrate Coke’s 30th anniversary campaign: “Sparkling Together for 30 Years.” Each can represents a decade with the ‘80s, ‘90s and the Noughties.

For the ‘80s, miniature bow ties are scattered around the classic silver can along with an illustraton of a woman in a suit and top hat. Possibly a nod to Broadway?

The ‘90s can is decorated with swallows and a kneeling woman in a purple and pink bustier, gloves and a hat, and the Noughties can features a woman in stripes with a fanny pack, high heels and red polka dots floating around the can.

Jacobs also stars in a new video ad shirtless, based on the brand’s “Hunk” ads that ran in the ‘90s. The ad features Jacobs taking pictures in a photo booth, drinking cans of Diet Coke. You can watch the full ad below:

The newly designed cans are slated to hit shelves nationwide Feb. 28.

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